{"id":10725,"date":"2025-05-06T15:31:09","date_gmt":"2025-05-06T14:31:09","guid":{"rendered":"https:\/\/www.answerconnect.co.uk\/blog\/?p=10725"},"modified":"2026-01-12T14:14:54","modified_gmt":"2026-01-12T13:14:54","slug":"google-ranks-24hour-businesses-higher-how-to-take-advantage","status":"publish","type":"post","link":"https:\/\/www.answerconnect.co.uk\/blog\/business-tips\/google-ranks-24hour-businesses-higher-how-to-take-advantage\/","title":{"rendered":"Google now ranks businesses higher if they&#8217;re Open 24 hours: Here&#8217;s how to take advantage"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">1. The update that changes everything<\/h2>\n\n\n\n<p>Google has quietly rolled out an update to its local search ranking algorithm that has major implications for small businesses. The update strengthens the importance of an &#8220;openness&#8221; signal &#8211; essentially, whether or not a business is open at the time a user searches.<\/p>\n\n\n\n<p>Google <a href=\"https:\/\/x.com\/searchliaison\/status\/1735759183688147066\" target=\"_blank\" rel=\"noreferrer noopener\">confirmed the change publicly<\/a>, explaining that being open during the search has become a stronger ranking factor, especially for non-navigational queries (when people search for a type of service rather than a specific brand).<\/p>\n\n\n\n<p>In other words, if a customer searches for a &#8220;solicitor near me&#8221; at 10 PM, Google is more likely to show listings that are actually open at that time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Why being Open 24 hours matters for SEO<\/h2>\n\n\n\n<p>Google is prioritising the customer experience. And what matters to customers? Getting answers when they need them. If your business is listed as Open 24 hours, your chances of ranking higher increase dramatically, especially in the local scene.<\/p>\n\n\n\n<p>Let\u2019s look at what this means in practical terms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher visibility: <\/strong>You&#8217;re more likely to show up when competitors are &#8220;closed.&#8221;<\/li>\n\n\n\n<li><strong>More leads:<\/strong> People who find you when others aren&#8217;t available are more likely to call.<\/li>\n\n\n\n<li><strong>Improved credibility:<\/strong> By being Open 24 hours, this shows customers you&#8217;re committed to service.<\/li>\n<\/ul>\n\n\n\n<p><em>93% of web traffic starts with a search engine.<\/em><sup>1<\/sup> If you&#8217;re not appearing when people search, you&#8217;re not even in the race.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Don\u2019t fake it<\/h2>\n\n\n\n<p>It might be tempting to simply update your Google Business Profile to say you\u2019re Open 24 hours, but be warned. Google\u2019s Search Liaison Danny Sullivan, stated that <a href=\"https:\/\/searchengineland.com\/google-local-search-ranking-algorithm-strengthens-openness-signal-435834#:~:text=Google%20recently%20updated%20its%20local,Danny%20Sullivan%2C%20Google's%20Search%20Liaison.\" target=\"_blank\" rel=\"noreferrer noopener\">businesses shouldn&#8217;t lie about their hours<\/a> just to manipulate rankings. Doing so risks penalties, lower trust scores, and customer complaints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. How AnswerConnect helps you stay open (without staying awake)<\/h2>\n\n\n\n<p>Here\u2019s the good news: You don\u2019t need to work around the clock or hire a night team to be open 24 hours a day.<\/p>\n\n\n\n<p>AnswerConnect offers UK-based receptionists who answer your calls anytime, day or night. That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You <em>can<\/em> be Open 24 hours on your Google listing, and truthfully!<\/li>\n\n\n\n<li>Every call is answered professionally and promptly.<\/li>\n\n\n\n<li>You never miss a new inquiry or lead.<\/li>\n<\/ul>\n\n\n\n<p>Think of us as an extension of your business. We <a href=\"https:\/\/www.answerconnect.co.uk\/services\/appointment-scheduling\" target=\"_blank\" rel=\"noreferrer noopener\">book appointments<\/a>, take messages, <a href=\"https:\/\/www.answerconnect.co.uk\/services\/lead-qualification-service\" target=\"_blank\" rel=\"noreferrer noopener\">qualify leads<\/a>, even contact your team after hours if you so choose, and deliver a great first impression &#8211; while you sleep, relax, or focus on growing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2023\/10\/shutterstock_1898329537-1.jpg\" alt=\"Woman in green jumper typing on smartphone\" class=\"wp-image-10243\" srcset=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2023\/10\/shutterstock_1898329537-1.jpg 1000w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2023\/10\/shutterstock_1898329537-1-300x200.jpg 300w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2023\/10\/shutterstock_1898329537-1-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Here\u2019s what to do next<\/h2>\n\n\n\n<p>To capitalise on the Google ranking update:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Update your Google Business Profile:<\/strong> If you&#8217;re using AnswerConnect, update your hours to Open 24 hours with confidence.<\/li>\n\n\n\n<li><strong>Encourage Google reviews:<\/strong> Ask happy customers to leave reviews. Respond to all feedback.<\/li>\n\n\n\n<li><strong>Add photos and complete every section:<\/strong> Google favours complete, visually rich profiles.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.answerconnect.co.uk\/book-a-consultation\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book a free consultation<\/strong><\/a><strong>:<\/strong> Learn how AnswerConnect can help you offer round-the-clock service affordably.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"update-gbp-hours\">6. How to update your Google Business Profile hours in the UK<\/h2>\n\n\n\n<p>To fully take advantage of the \u201cOpen 24 hours\u201d ranking boost, your Google Business Profile needs accurate opening hours. If you\u2019re a UK-based business using AnswerConnect, you can safely set your hours to 24\/7 without misleading customers. Here\u2019s a quick overview:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Go to your profile:<\/strong> On Google Search, click <strong>Edit profile<\/strong>, or on Google Maps, select <strong>Edit profile &gt; Business information<\/strong>.<br><\/li>\n\n\n\n<li><strong>Update hours:<\/strong> Click <strong>Hours &gt; Edit<\/strong> and choose <strong>Open 24 hours<\/strong> for the days your business is covered by live answering.<br><\/li>\n\n\n\n<li><strong>Set breaks (optional):<\/strong> If your services are only available during certain periods, create multiple entries for the same day to reflect these breaks.<br><\/li>\n\n\n\n<li><strong>Special hours:<\/strong> For holidays, special events, or temporary closures, you can set <strong>Special hours<\/strong> so customers always see the most accurate information.<br><\/li>\n<\/ol>\n\n\n\n<p>For full instructions check out Google\u2019s official guide here: <a href=\"https:\/\/support.google.com\/business\/answer\/15300403?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\">Manage your opening hours on Google Business Profile<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Final thought: Visibility wins<\/h2>\n\n\n\n<p>In today\u2019s competitive digital landscape, being &#8220;closed&#8221; is no longer an option. Customers expect availability, and now, so does Google.<\/p>\n\n\n\n<p>But with the right support, staying Open 24 hours doesn\u2019t mean burning yourself out. It means partnering with professionals who keep your business running, even when you&#8217;re not.<\/p>\n\n\n\n<p>By pairing with AnswerConnect\u2019s <a href=\"https:\/\/www.answerconnect.co.uk\/services\/24-7-answering-service\" target=\"_blank\" rel=\"noreferrer noopener\">24\/7 live answering<\/a>, you can confidently list yourself as Open 24 hours, improve visibility, and never miss a lead all while staying compliant with Google\u2019s rules.<\/p>\n\n\n\n<p>With AnswerConnect, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rank higher in search.<\/li>\n\n\n\n<li>Win more customers.<\/li>\n\n\n\n<li>Never miss an opportunity.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ready to make 24\/7 your secret weapon?<\/strong><\/p>\n\n\n\n<p>Book a call today and let us help you grow.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.answerconnect.co.uk\/book-a-consultation\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/answerconnect-blog\/1\/2025\/01\/Banner-wImage-1.png\" alt=\"banner image\" class=\"wp-image-13259\"\/><\/a><\/figure>\n\n\n\n<p><sup>1<\/sup> <a href=\"https:\/\/www.oberlo.com\/statistics\/search-engine-market-share\" target=\"_blank\" rel=\"noreferrer noopener\">Oberlo<\/a><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how being listed as Open 24\/7 can improve your visibility in Google\u2019s local search results. Learn why it matters &#8211; and how AnswerConnect makes it possible.<\/p>\n","protected":false},"author":17,"featured_media":10505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[376,365,248,271,56],"class_list":["post-10725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","tag-24-7-answering-services","tag-24-7-customer-support","tag-business-tips","tag-seo","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Your Google Rankings by being Open 24\/7 | AnswerConnect<\/title>\n<meta name=\"description\" content=\"Discover how being listed as Open 24\/7 can improve your visibility in Google\u2019s local search results. Learn why it matters - and how AnswerConnect makes it possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.answerconnect.co.uk\/blog\/business-tips\/google-ranks-24hour-businesses-higher-how-to-take-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your Google Rankings by being Open 24\/7 | AnswerConnect\" \/>\n<meta property=\"og:description\" content=\"Discover how being listed as Open 24\/7 can improve your visibility in Google\u2019s local search results. 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