{"id":9335,"date":"2021-03-09T13:26:15","date_gmt":"2021-03-09T13:26:15","guid":{"rendered":"https:\/\/www.answerconnect.co.uk\/blog\/?p=9335"},"modified":"2021-11-16T11:16:48","modified_gmt":"2021-11-16T10:16:48","slug":"why-lead-qualification-answering-service","status":"publish","type":"post","link":"https:\/\/www.answerconnect.co.uk\/blog\/business-tips\/why-lead-qualification-answering-service\/","title":{"rendered":"Why your business needs a lead qualification answering service"},"content":{"rendered":"\n

Welcome to the AnswerConnect blog! Ben here. I\u2019ve been thinking about how businesses prioritise opportunity and I\u2019ve come to a (not all that) surprising conclusion. I’ve been thinking of how a lead qualification answering service can do so much more than just qualify leads. Above all, I’ve realised, not all leads are created equal <\/p>\n\n\n\n

Sure, you want to take on the best opportunities. But that doesn\u2019t mean pursuing every<\/em> new request that comes your way. Some just won\u2019t be right for you. And you already know how time-consuming reviewing and chasing leads can be. Figuring out how to identify the right opportunities is a crucial step to streamlining your engagement process.<\/p>\n\n\n\n

I know what you\u2019re thinking; so how do I engage with prospects without chasing at least a few irrelevant<\/em> leads<\/em>?<\/p>\n\n\n\n

\"Woman<\/figure>\n\n\n\n

Deconstruct your business<\/h2>\n\n\n\n

The truth is, capturing leads is just part of the process. You still have to filter those leads, establish their value and pursue the ones that align with your goals. <\/p>\n\n\n\n

That\u2019s right, lead intake is just the first step in the larger process of lead qualification. And the first step to creating a coherent lead qualification process is understanding your business.<\/p>\n\n\n\n

I think I know my own business<\/em>, I hear you cry! Of course you do. But to understand how a cold lead becomes a lifelong customer, you need to understand everything there is to know about your business.<\/p>\n\n\n\n

There are three pillars to building a strong understanding of your business.<\/p>\n\n\n\n

  1. Your products\/services<\/li>
  2. Your competitors<\/li>
  3. Your customers<\/li><\/ol>\n\n\n\n
    \"Man<\/figure>\n\n\n\n

    1. Your products and services.<\/h3>\n\n\n\n

    This is probably the one you\u2019re most familiar with – but you\u2019d be surprised how much more there is to know about your own product.<\/p>\n\n\n\n

    First off, look at your pricing, your different packages and plans. <\/p>\n\n\n\n

    If you sell products, that means knowing the costs for each material. That includes your raw materials, wholesaler goods, transport, packaging and so on… everything that contributes to your product cost!<\/p>\n\n\n\n

    Specialise in services? You need to know how each service works, including set-up time, integration capacity, and how much you\u2019re willing to customise each aspect of your service.<\/p>\n\n\n\n

    2. Your competitors<\/h3>\n\n\n\n

    To understand why customers choose you over competitors, you need to know your place in the market. That means conducting competitor research. Lots of it. <\/p>\n\n\n\n

    Find out who your top competitors are based on locality, services, potential pricing. Look at their website, their social media and – providing you can get your hands on it legitimately – any marketing materials they provide to customers.<\/p>\n\n\n\n

    3. Your customers<\/h3>\n\n\n\n

    I know, I know. \u201cI speak to my customers every day, they\u2019re like old friends!\u201d But your customers are (probably) far more complex than you give them credit for. <\/p>\n\n\n\n

    So, while you probably know something<\/em> about your customers, it\u2019s worth digging in and finding out as much as possible about them. Consider:<\/p>\n\n\n\n

    Demographics:<\/strong><\/p>\n\n\n\n