{"id":9353,"date":"2021-03-16T11:35:09","date_gmt":"2021-03-16T11:35:09","guid":{"rendered":"https:\/\/www.answerconnect.co.uk\/blog\/?p=9353"},"modified":"2021-12-29T16:19:48","modified_gmt":"2021-12-29T15:19:48","slug":"why-ppm-count-website","status":"publish","type":"post","link":"https:\/\/www.answerconnect.co.uk\/blog\/mission-values\/why-ppm-count-website\/","title":{"rendered":"Why We\u2019re Adding The Ppm Count To Our Website"},"content":{"rendered":"\n<p>As you may have noticed, we\u2019ve added a number next to the tree count in the footer of the AnswerConnect website.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"108\" src=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Screenshot-of-PPM-coount-on-AnswerConnect-website.png\" alt=\"\" class=\"wp-image-9354\" srcset=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Screenshot-of-PPM-coount-on-AnswerConnect-website.png 554w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Screenshot-of-PPM-coount-on-AnswerConnect-website-300x58.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure>\n\n\n\n<p>That number probably doesn\u2019t mean much to you, but it should. That number denotes the amount of carbon in our atmosphere in ppm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is ppm?<\/h2>\n\n\n\n<p>Ppm refers to parts per million. It\u2019s used as a method of measurement to express the concentration of a substance in proportion to an overall substance. The atmospheric ppm of CO\u2082 refers to the number of carbon particles in our atmosphere.<\/p>\n\n\n\n<p>Right now, that number is dangerously high.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/CO2-PPM-count.png\" alt=\"CO2 ppm count over centuries\" class=\"wp-image-9357\" width=\"1024\" srcset=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/CO2-PPM-count.png 876w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/CO2-PPM-count-300x187.png 300w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/CO2-PPM-count-768x480.png 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">CO2 ppm in context<\/h2>\n\n\n\n<p>To put it into context, the carbon level before the Industrial Era was around <a href=\"https:\/\/climate.nasa.gov\/vital-signs\/carbon-dioxide\/\" target=\"_blank\" rel=\"noreferrer noopener\">280 ppm<\/a>. Just 300 years later, global atmospheric carbon dioxide has reached 416.46 \u00b1 0.1 ppm. So what does that mean exactly?<\/p>\n\n\n\n<p>To give you a sense of where we\u2019re at; that\u2019s the highest atmospheric CO\u2082 levels have been in more than 3 million years. Back then, the global average temperature was 2\u00b0\u20133\u00b0C (3.6\u00b0\u20135.4\u00b0F) higher than during the pre-industrial era, and sea levels were 15\u201325 meters (50\u201380 feet) higher than today.<\/p>\n\n\n\n<p>And this is no natural process. The earth does go through phases of heating and cooling, but humans have exacerbated the cycle and created something far from ordinary. The annual rate of increase in atmospheric carbon dioxide over the past 60 years is about 100 times faster than previous natural increases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/co2-paleo_-to-now.jpg\" alt=\"CO2 PPM count all time\" class=\"wp-image-9355\" srcset=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/co2-paleo_-to-now.jpg 1000w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/co2-paleo_-to-now-300x200.jpg 300w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/co2-paleo_-to-now-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What can atmospheric co2 ppm tell us about the planet?<\/h2>\n\n\n\n<p>We have various means of measuring the current condition of the planet.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sea levels and ocean temperatures<\/li><li>Polar ice coverage<\/li><li>Forest coverage and rates of deforestation<\/li><li>The various pollutants measured by the Air Quality Index (including carbon monoxide, sulfur dioxide and nitrogen dioxide).&nbsp;<\/li><\/ul>\n\n\n\n<p>And, of course, <a href=\"https:\/\/www.co2.earth\/monthly-co2\" target=\"_blank\" rel=\"noreferrer noopener\">CO\u2082 ppm<\/a> levels.<\/p>\n\n\n\n<p>So what\u2019s driving the rise in carbon dioxide concentrations? It\u2019s no secret; the <a href=\"https:\/\/www.youtube.com\/watch?v=G4H1N_yXBiA\" target=\"_blank\" rel=\"noreferrer noopener\">fossil fuels<\/a> we burn for energy. Fossil fuels like coal and oil contain carbon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Factories-burning-fossil-fuels-1024x683.jpg\" alt=\"Factories bvurning fossil fuels adriving up co2 ppm count\" class=\"wp-image-9359\" srcset=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Factories-burning-fossil-fuels-1024x683.jpg 1024w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Factories-burning-fossil-fuels-300x200.jpg 300w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Factories-burning-fossil-fuels-768x512.jpg 768w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Factories-burning-fossil-fuels.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>CO\u2082 has always existed in the atmosphere, but it\u2019s absorbed by the plants and trees. When those plants and trees die (indeed any organic life form), they become biomass. <\/p>\n\n\n\n<p>Over millions of years, that biomass becomes coal and oil. By pulling these fossil fuels out of the ground and burning them, we release the CO\u2082 back into the atmosphere.&nbsp;<\/p>\n\n\n\n<p>We are returning that carbon to the atmosphere faster than the planet can handle, leading to increasing temperatures, rising sea levels and diminishing air quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Very Real Danger of Global Heating&nbsp;<\/h2>\n\n\n\n<p>Climate change is real, and it\u2019s happening right now.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Typhoons are devastating parts of Southeast Asia, leaving areas more vulnerable to landslides, tsunamis and other natural disasters.<\/li><li>Mass flooding is rendering parts of the planet uninhabitable. Many of the most vulnerable areas are in the global south, but we are <em>all<\/em> in danger of its effects.&nbsp;<\/li><li>Every year, wildfires in the United States set new records for their scale, frequency, and intensity.<\/li><li>Polar ice caps and other areas of arctic tundra are melting rapidly. Many of these areas also hold methane deposits within their ice, meaning they release gasses into the atmosphere as they melt.<\/li><\/ul>\n\n\n\n<p>The climate crisis is unfolding before our eyes.<\/p>\n\n\n\n<p>Still, trying to express the urgency of a problem to a world in which the dangers aren\u2019t always immediately apparent is a huge challenge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s Getting Hot in Here<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Frog-in-a-pot-of-water-as-analogy-for-global-heating-1024x598.jpg\" alt=\"\" class=\"wp-image-9360\" srcset=\"https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Frog-in-a-pot-of-water-as-analogy-for-global-heating-1024x598.jpg 1024w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Frog-in-a-pot-of-water-as-analogy-for-global-heating-300x175.jpg 300w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Frog-in-a-pot-of-water-as-analogy-for-global-heating-768x449.jpg 768w, https:\/\/storage.googleapis.com\/answerconnectbloguk\/1\/2021\/03\/Frog-in-a-pot-of-water-as-analogy-for-global-heating.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Close up of a frog relaxing on a water pot<\/figcaption><\/figure>\n\n\n\n<p>Ever hear the story about the boiling frog? The frog hops into a pot of boiling water, immediately feels the shock of the heat, and hops out again.&nbsp;<\/p>\n\n\n\n<p>But when that same frog jumps into a pot of tepid water, it doesn\u2019t realize the danger. Slowly but surely, the water begins to boil. Still, it doesn\u2019t move. It doesn\u2019t recognise the threat until it\u2019s too late.&nbsp;<\/p>\n\n\n\n<p>If our planet continues to heat, it will become the pot. And we\u2019ll all be boiling frogs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What can we do to reduce the ppm count?<\/h2>\n\n\n\n<p>If we\u2019re to begin taking decisive action on the climate crisis, we have to understand where we are.<\/p>\n\n\n\n<p>We want to make it clear that it is affecting us, every single day. That\u2019s why we\u2019re including a carbon level update in place of the day\u2019s date on everything we publish.<\/p>\n\n\n\n<p><strong>Since launching, our Co\u00b2 PPM count has risen from<\/strong><\/p>\n\n\n\n<p><strong>390.13 in 2011&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>To 416.46 today<\/strong><\/p>\n\n\n\n<p>But we can all help off set our collective ppm count &#8211; and that starts with awareness.<\/p>\n\n\n\n<p>Find out more about how we\u2019re working to offset our carbon footprint:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.answerconnect.co.uk\/onetree\" target=\"_blank\" rel=\"noreferrer noopener\">One Tree One Planet<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s why we added a ppm CO2 count to our website and what it means for people and the planet.<\/p>\n","protected":false},"author":6,"featured_media":9361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,18],"tags":[81,83,71,80,82],"class_list":["post-9353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mission-values","category-news","tag-co2-levels","tag-corporate-accountability","tag-environment","tag-ppm-count","tag-sustainable-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why We\u2019re Adding the Ppm Count to Our Website<\/title>\n<meta name=\"description\" content=\"You may have noticed a new number in the footer of our website; that&#039;s the global ppm count. 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